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Ray’s Case Study: Ray, HVAC for Data Centers and Server Rooms

Ray's winning Offer
"Zero Downtime Guarantee"

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3 Month Transformation: How Ray Became a Go-To Provider for Data Centers

Summary:

Ray struggled to break into the lucrative data center market due to a lack of experience in the niche. With Ronin’s “HVAC Match System” and a tailored “Zero Downtime Guarantee” offer, Ray landed contracts with 2 major data centers within 3 months, driving a 30% revenue increase.

Image of stack of coins sitting on top of cash.

The Challenge:

Ray had expertise in small commercial jobs but lacked the credibility needed to win contracts in the high-stakes data center industry. He needed a way to demonstrate reliability and precision cooling capabilities to IT facility managers.

The Solution:

Ronin developed the “Zero Downtime Guarantee” offer to build trust and establish Ray’s value:

  • Free Precision Cooling Audit: Assessed system performance and recommended optimizations.
  • Emergency Service Pledge: Guaranteed 24/7 response times and priority service for data center clients.
  • Automated Outreach Campaigns: Targeted IT facility managers with ads and personalized follow-ups, emphasizing Raj’s ability to eliminate downtime.

The Results

"Breaking into this niche felt impossible before Ronin. Their system and the offer they created opened doors I couldn’t reach on my own." – Ray

Month 1

Campaign launched and immediately generated 12 qualified leads.

&

Ray also conducted 3 free audits.

...by Month 3

Ray Secured 2nd high-ticket data centre contract,

increasing revenue by 30%.
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