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Mitch’s Case Study: Residential Electrical Contracting

Mitch's winning Offer
"Smart Home Essentials Plan"

Yes, I want to try Ronin's "Five Projects in 10 Days!" Offer

6 Weeks To Close 8 Projects: how Mitch grew his Home Automation Business

Summary:

Mitch, a residential electrical contractor specializing in smart home automation, faced challenges in reaching new customers and educating homeowners about the affordability and benefits of smart home upgrades. With the introduction of Ronin’s Smart Home Essentials Plan, they secured 8 projects in just 6 weeks, generating $80,000 in revenue. This success proved that a well-crafted offer and targeted marketing can deliver quick wins and set the foundation for long-term growth.

Wallet being held open, showing cash.

The Challenge:

Mitch needed a way to:

  1. Generate Awareness: Homeowners were unfamiliar with smart home technology or assumed it was too costly and complex.
  2. Drive Conversions Quickly: The business needed to fill its project pipeline with high-quality leads.
  3. Build Trust: Without a strong offer or visible success stories, converting leads into clients was difficult.

The Solution:

Ronin partnered with Mitch to launch the Smart Home Essentials Plan, a strategy designed to deliver quick wins while building long-term growth.

  1. Smart Home Essentials Plan Launch:

    • Affordable Pricing: Starting at $49/month with 0% interest for six months.
    • Bonuses: Free smart plug or video doorbell with each installation.
    • VIP Maintenance Plan: One year of complimentary system support.

  2. Targeted Marketing Campaigns:

    • First 2 Weeks:
      • Generated 20 qualified leads, converting 4 projects worth $40,000.
      • Earned 3 new 5-star reviews, boosting credibility.
    • Weeks 3–6:
      • Retargeting campaigns secured 4 additional projects, bringing the total to 8 projects and $80,000 in revenue.

  3. Educational Content and Testimonials:

    • A downloadable guide and video testimonials addressed homeowner concerns and showcased successful installations.

  4. Upsells and Bundling:

    • Bundled services like lighting, thermostats, and security cameras boosted the average project value to $10,000.

This streamlined approach delivered immediate results and positioned Mitch as a leader in smart home services.

The Results

"I was skeptical about working with a marketing partner, but Ronin quickly proved they were the real deal.

From the start, they understood our challenges and created a plan that worked. Their focus on education and customer engagement helped us connect with homeowners who were on the fence about smart home automation.

Thanks to Ronin, we’ve not only grown our revenue but also built a reputation as the go-to smart home provider in our area!" - Mitch

Within 2 Weeks

Generated 20 qualified leads, converting 4 projects worth $40,000.

...by Week 6

Retargeting campaigns secured 4 additional projects, bringing the total to 8 projects and $80,000 in revenue.
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