Marcus's winning Offer
"Integrated Comfort Plan"
Average Monthly Results: $20K in New Recurring Revenue
Summary:
Marcus, the owner of a small HVAC business, faced challenges expanding into mixed-use commercial properties due to inconsistent lead flow and the complexity of managing varied tenant needs. By partnering with Ronin’s HVAC Match System and launching the Integrated Comfort Plan, Marcus secured 3 major long-term contracts totaling $90,000 in annual revenue. Additionally, he picked up an average of 7 smaller deals per month, each worth $2,900, adding an extra $20,300 in monthly revenue.
The Challenge:
Marcus’s HVAC team primarily serviced small commercial jobs. However, when attempting to grow into mixed-use commercial buildings (retail and residential combined), Marcus struggled with:
- Balancing competing climate control demands between tenants and residential spaces.
- Inconsistent lead flow, relying on referrals and sporadic marketing efforts.
- Idle team hours due to a lack of steady, qualified opportunities.
This left revenue unpredictable, strained his resources, and stalled growth opportunities.
The Solution:
To address these issues, Ronin implemented the HVAC Match System and crafted the Integrated Comfort Plan, tailored to attract mixed-use property managers. The solution included:
- Free Multi-Zone HVAC Evaluation: Identified inefficiencies across residential and commercial zones.
- Custom Maintenance Schedules: Optimized system performance without disrupting tenants.
- Tenant Priority Response: Faster service guarantees for reported HVAC issues, improving client satisfaction.
Ronin’s Done-for-You Lead Generation Campaign, delivered:
- Major contract opportunities with mixed-use property managers.
- Smaller, pre-qualified service and maintenance opportunities from local commercial businesses.
The Results
"Ronin's system transformed my business. Now, I’m the go-to HVAC provider for mixed-use properties, and I have a steady flow of work every month." – Marcus
Month 1-3
Major Contracts: 3 long-term maintenance contracts signed with mixed-use property managers.
$90,000 in annual recurring revenue secured.
Smaller Deals (Ongoing): 7 smaller deals per month, averaging $2,900 per deal.
An additional $20,300 in monthly revenue, translating to $243,600 annually.
...by Month 3
$90,000 (major contracts) + $243,600 (smaller deals)
= $333,600 in new annual revenue.
