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Victor’s Case Study: Home Renovations & General Contracting

Victor's winning Offer
"Free Design Consultation + $500 Off Your First Project"

Yes, I want to try Ronin's "Five Projects In 10 Days!" Offer

3 Month Transformation: How Victor added $200K In Home Reno Projects

Summary:

Victor, a general contractor specializing in residential renovations, faced challenges generating consistent leads and converting inquiries into high-value projects. With Ronin’s Residential Contractor Growth Program, they launched a strategic campaign that secured $60,000 in revenue within the first 2 weeks and grew to $200,000 in 3 months.

Residential Design Plans on Table with Hard Hat, Keys and Keys.

The Challenge:

Victor wanted to scale his business but faced several roadblocks:

  1. Inconsistent Pipeline: Their lead flow fluctuated, leaving gaps in their project schedule.
  2. Low Awareness: Potential clients were unaware of their expertise in kitchen, bathroom, and basement renovations.
  3. Price Sensitivity: Competing on price made it difficult to attract higher-value clients who appreciated quality work.

 

Victor needed a way to generate consistent, high-quality leads and convert them into profitable projects.

The Solution:

Ronin developed the Residential Contractor Growth Program, a customized strategy to address Victor’s challenges:

  1. Enticing Offer:

    • A “Free Design Consultation + $500 Off Your First Project” offer encouraged homeowners to take the first step.
    • Bundled service discounts incentivized clients to include additional renovations (e.g., combining kitchen and bathroom updates).

  2. Targeted Marketing Campaigns:

    • Social Media Ads: Facebook and Instagram ads targeted homeowners looking to upgrade their living spaces.
    • Google Ads: Search campaigns captured homeowners searching for renovation services in Victor’s service area.
    • Before-and-After Content: High-quality images of completed projects showcased Victor’s expertise and inspired inquiries.

  3. Lead Nurturing:

    • Automated email sequences educated leads on renovation benefits, shared testimonials, and highlighted limited-time offers.
    • Personalized follow-ups addressed specific homeowner concerns.

  4. Enhanced Online Presence:

    • Optimized Victor’s website with SEO-focused landing pages for kitchens, bathrooms, and basements.
    • Improved their Google Business profile with reviews and photos, increasing visibility in local searches.

The Results

"We’ve always prided ourselves on delivering high-quality renovations, but finding consistent leads was a struggle. Ronin changed everything. Their Residential Contractor Growth Program brought us 25 leads in just two weeks, and we secured $60,000 in new projects almost instantly! Their expertise in marketing and lead nurturing made all the difference. We’re now on track for our best year yet!" - Victor

2 Weeks Post Launch

Leads Generated: 25 high-quality inquiries from social media and Google Ads campaigns.

Projects Secured: 4 projects worth $60,000 in revenue.

Increased Online Visibility: Website traffic grew by 30%, and 3 new 5-star reviews enhanced local credibility.

...by Month 3

Total Leads Generated: 85 inquiries from continued marketing efforts.

Projects Secured: 12 projects, generating $200,000 in revenue.

Higher Project Value: Bundled services increased the average project size by 20%.

Stronger Online Presence: Website traffic doubled, and Victor gained over 700 new social media followers.
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