Victor's winning Offer
"Free Design Consultation + $500 Off Your First Project"
3 Month Transformation: How Victor added $200K In Home Reno Projects
Summary:
Victor, a general contractor specializing in residential renovations, faced challenges generating consistent leads and converting inquiries into high-value projects. With Ronin’s Residential Contractor Growth Program, they launched a strategic campaign that secured $60,000 in revenue within the first 2 weeks and grew to $200,000 in 3 months.
The Challenge:
Victor wanted to scale his business but faced several roadblocks:
- Inconsistent Pipeline: Their lead flow fluctuated, leaving gaps in their project schedule.
- Low Awareness: Potential clients were unaware of their expertise in kitchen, bathroom, and basement renovations.
- Price Sensitivity: Competing on price made it difficult to attract higher-value clients who appreciated quality work.
Victor needed a way to generate consistent, high-quality leads and convert them into profitable projects.
The Solution:
Ronin developed the Residential Contractor Growth Program, a customized strategy to address Victor’s challenges:
Enticing Offer:
- A “Free Design Consultation + $500 Off Your First Project” offer encouraged homeowners to take the first step.
- Bundled service discounts incentivized clients to include additional renovations (e.g., combining kitchen and bathroom updates).
Targeted Marketing Campaigns:
- Social Media Ads: Facebook and Instagram ads targeted homeowners looking to upgrade their living spaces.
- Google Ads: Search campaigns captured homeowners searching for renovation services in Victor’s service area.
- Before-and-After Content: High-quality images of completed projects showcased Victor’s expertise and inspired inquiries.
Lead Nurturing:
- Automated email sequences educated leads on renovation benefits, shared testimonials, and highlighted limited-time offers.
- Personalized follow-ups addressed specific homeowner concerns.
Enhanced Online Presence:
- Optimized Victor’s website with SEO-focused landing pages for kitchens, bathrooms, and basements.
- Improved their Google Business profile with reviews and photos, increasing visibility in local searches.
The Results
"We’ve always prided ourselves on delivering high-quality renovations, but finding consistent leads was a struggle. Ronin changed everything. Their Residential Contractor Growth Program brought us 25 leads in just two weeks, and we secured $60,000 in new projects almost instantly! Their expertise in marketing and lead nurturing made all the difference. We’re now on track for our best year yet!" - Victor
2 Weeks Post Launch
Leads Generated: 25 high-quality inquiries from social media and Google Ads campaigns.
Projects Secured: 4 projects worth $60,000 in revenue.
Increased Online Visibility: Website traffic grew by 30%, and 3 new 5-star reviews enhanced local credibility.
Projects Secured: 4 projects worth $60,000 in revenue.
Increased Online Visibility: Website traffic grew by 30%, and 3 new 5-star reviews enhanced local credibility.
...by Month 3
Total Leads Generated: 85 inquiries from continued marketing efforts.
Projects Secured: 12 projects, generating $200,000 in revenue.
Higher Project Value: Bundled services increased the average project size by 20%.
Stronger Online Presence: Website traffic doubled, and Victor gained over 700 new social media followers.
Claim Your FREE "Five projects in 10 Days!" Offer
Projects Secured: 12 projects, generating $200,000 in revenue.
Higher Project Value: Bundled services increased the average project size by 20%.
Stronger Online Presence: Website traffic doubled, and Victor gained over 700 new social media followers.
