Liam's winning Offer
"Fitness Climate Care Plan"
$400K+ in Annual Revenue Liam landed 5 gym Contracts + Smaller Jobs
Summary:
Liam, an HVAC business owner, wanted to specialize in fitness and recreation facilities but struggled with inconsistent leads and low client retention. By partnering with Ronin and leveraging their HVAC Match System, Liam secured 5 gym contracts worth $150,000 annually and added 13 smaller service jobs per month, generating an additional $390,000 annually.
The Challenge:
Liam’s business was stuck in a cycle of chasing low-value, one-off jobs. He had his sights set on fitness facilities, knowing they needed consistent climate control, but faced several obstacles:
- Inconsistent lead flow, making it hard to maintain steady revenue.
- Low client retention, as gyms frequently chose cheaper, unreliable options.
- Lack of a specialized offer to stand out in the fitness niche.
These issues kept Liam’s business from growing and left his team with too much downtime.
The Solution:
Ronin developed the Fitness Climate Care Plan for Liam, tailored specifically to gyms and recreation facilities. The plan addressed their biggest pain points, including:
- Free Comfort Audit: Evaluated air quality, temperature consistency, and system reliability in workout areas and locker rooms.
- Preventative Maintenance Package: Provided reliable, ongoing service to prevent HVAC breakdowns during peak hours.
- Energy Savings Proposal: Highlighted cost-saving opportunities through system upgrades tailored to energy-intensive fitness facilities.
Ronin launched a Done-for-You Lead Generation Campaign, targeting gym owners and managers. This campaign filled Liam’s calendar with both major contract opportunities and smaller, high-margin service jobs.
The Results
"Ronin helped me tap into a niche I always wanted to serve. Now, gym owners rely on me for their HVAC needs, and my team is busier than ever." – Liam
Months 1-6
Smaller Jobs (Ongoing): Averaging 13 smaller service calls a month, each worth $2,500.
...by Month 6
$150,000 (major contracts) + $390,000 (smaller jobs)
= $540,000 in new annual revenue.