Stephen's winning Offer:
"Free Room Upgrade"
$75K in Just 8 Weeks: How Stephen Increased His Residential Painting Contracts
Summary:
Stephen, a residential painting contractor with a team of three, faced challenges filling his project calendar and competing against larger companies. By partnering with Ronin and implementing the Painting Pro Growth Plan, Stephen launched a strategic marketing campaign that secured 10 projects and generated $75,000 in revenue within just 8 weeks.
The Challenge:
Stephen’s painting business was known for high-quality work, but he struggled with:
- Inconsistent Leads: Projects were sporadic, leaving gaps in his team’s schedule.
- Limited Marketing Resources: With a small team, he couldn’t dedicate time to promoting his services effectively.
- Price Competition: Larger competitors often undercut his pricing, making it harder to win bids.
Stephen needed a way to generate consistent, high-value leads and convert them into booked projects quickly.
The Solution:
Ronin crafted a tailored strategy—the Painting Pro Growth Plan—to address Stephen’s challenges and drive immediate results.
Compelling Offer:
- A “Free Room Upgrade” campaign: Customers booking full interior painting received a complimentary accent wall or baseboard painting.
- Bundled pricing encouraged upsells like cabinet refinishing or deck staining.
Targeted Marketing Campaigns:
- Social Media Ads: Facebook and Instagram campaigns targeted homeowners preparing to sell or refresh their homes.
- Before-and-After Content: Showcased Stephen’s best work to attract homeowners seeking quality results.
- Local SEO Boost: Optimized Google Business profile, including adding reviews and strategic keywords, to improve visibility.
Lead Nurturing and Follow-Up:
- Automated email sequences reminded potential clients of the limited-time offer and shared testimonials from satisfied customers.
- Personalized outreach to warm leads helped secure additional bookings.
Optimized Operations:
- Stephen’s three-person team was guided on maximizing efficiency to handle the increased workload without compromising quality.
The Results
"Before partnering with Ronin, we struggled to keep our schedule full and compete with larger painting companies. Their Painting Pro Growth Plan changed everything. In just 8 weeks, we secured 10 projects and generated $75,000 in revenue. The Free Room Upgrade offer and targeted ads worked like magic, and their team was with us every step of the way. Highly recommend!" - Stephen
3 Weeks Post-Launch
Projects Secured: 7 bookings, generating $50,000 in revenue.
Customer Feedback: 4 new 5-star reviews boosted trust and visibility.
8 Weeks After Launch
Projects Completed: 10 total projects, totaling $75,000 in revenue.
Increased Online Presence: Website traffic grew by 50%. Social media engagement gained 600 new followers.
Team Utilization: Stephen’s crew optimized their time, completing projects efficiently while maintaining quality.
